Countdown To Christmas
COUNTDOWN TO CHRISTMAS
A launch party for Hallmark Media Group’s holiday programming at Peak Restaurant NYC, with a surprise performance by Norah Jones.
ROLE: EXECUTIVE PRODUCER | BUDGET $1MM
Responsibilities: Pitch, concept, budgeting, venue and vendor selection, food & beverage coordination, talent management, decor & custom fabrication, staff hiring and supervision, vendor coordination and logistical arrangements, content creation, signage, SWAG & gifting, collaboration with marketing and PR, health and safety compliance, on-site execution, and post-event evaluation.
We built a stage and brought in state-of-the-art audio, video and musical equipment to ensure a flawless performance.
We created a custom peppermint mosaic photo booth surrounded by oversized candies, perfectly aligning with Hallmark’s Countdown to Christmas branding. The mosaic, crafted from peppermint candies, and the digital gif overlays for guest emails were both tailored to match.
We even rolled out a custom candy cane red carpet for an extra-special step-and-repeat moment.
We designed unique themed vignettes for each hero program, featuring actual props and costumes, complemented by stunning floral arrangements.
We crafted larger-than-life cookies, candy canes, and gingerbread men to amplify the thematic experience.
